The Capabilities of Paradigm Shift
We're a full-stack UX research agency with 30+ years of experience.
We specialize in decision science to deliver actionable insights and innovative solutions that help organizations make data-driven decisions and improve user experiences.
By blending quantitative and qualitative research methods, we combine insights from psychology, economics, machine learning, social science, and behavioral science to optimize decision-making and solve complex business challenges. Pulling these methods together, we’ve created our own Artificial Intelligence tooling to expedite our work and deliver results to you.
What sets us apart?
Our user-centric, evidence-based approach that helps organizations design products and services truly aligned with user needs, improving satisfaction and driving business success.
Our core UX research services include:
User Interviews & Surveys
User Interviews & Surveys
User Interviews & Surveys
Gain deep insights into user motivations, challenges, and preferences
Usability Testing
User Interviews & Surveys
User Interviews & Surveys
Determine areas for improvement in user interactions with your product or website
User Segmentation
User Interviews & Surveys
Customer Journey Mapping
Develop detailed user segments to guide product design decisions
Customer Journey Mapping
Customer Journey Mapping
Customer Journey Mapping
Visualize and improve user experiences at every touchpoint
Analytics
Customer Journey Mapping
Competitive Analysis
Identify patterns and trends in your data
Competitive Analysis
Customer Journey Mapping
Competitive Analysis
Find opportunities by comparing your user experience to competitors
Design Thinking
Metric Development
Metric Development
Solve problems by empathizing with users and iterating on solutions
Metric Development
Metric Development
Metric Development
Craft custom metrics to determine where users struggle when using your product and where they are successful